Notes on getting brands found — in search and inside AI.
What's actually working in SEO, AEO and GEO right now, written from live engagements — not theory. New pieces added as the work happens.
Find what applies to your brand
The Post-Search Era: Building Strategy for Search Engines and AI Answer Engines Together
Why treating AI Overviews, ChatGPT and Perplexity as an afterthought to your SEO plan is already costing you traffic — and what a unified strategy actually looks like in practice.
Read the pieceGEO vs SEO: What's Actually Different (And What Isn't)
The overlap is bigger than most "AI SEO" content admits. Here's where the two disciplines genuinely diverge — and where you're just doing SEO with a new label.
Read more5 Signs Your Content Strategy Needs an AI Visibility Audit
If your traffic is flat despite rankings holding steady, the problem usually isn't Google anymore. It's what's happening one layer up, inside the answer engines.
Read moreWhy Your Category Pages Aren't Ranking (And How to Fix Them)
A category-page teardown framework built from real e-commerce audits — the five most common structural mistakes that quietly cap organic growth.
Read moreThe Real Estate SEO Playbook for 2026
Listing pages, neighbourhood content and local trust signals — a practical playbook for agencies and title companies competing on hyper-local search.
Read moreBuilding Content That Gets Cited by ChatGPT and Perplexity
Definition snippets, direct-answer structuring and source signals — the content patterns I keep seeing pulled into AI answers, and why they work.
Read moreThe Technical SEO Foundations Most Audits Skip
Crawl budget, render paths and structured data are still where most sites bleed visibility — before content or links ever enter the conversation.
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The Technical SEO Foundations Most Audits Skip
Crawl budget, render paths and structured data are still where most sites bleed visibility — before content or links ever enter the conversation.
Read moreWhy Your Category Pages Aren't Ranking (And How to Fix Them)
A category-page teardown framework built from real e-commerce audits — the five most common structural mistakes that quietly cap organic growth.
Read moreThe Real Estate SEO Playbook for 2026
Listing pages, neighbourhood content and local trust signals — a practical playbook for agencies and title companies competing on hyper-local search.
Read more5 Signs Your Content Strategy Needs an AI Visibility Audit
If your traffic is flat despite rankings holding steady, the problem usually isn't Google anymore. It's what's happening one layer up, inside the answer engines.
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