SEO, AEO, and GEO — built for how search actually works now
Eight disciplines, each one deep enough to move a real number. From technical AEO structure to ongoing AI visibility retainers, this is the full breakdown of what I do and who each service is built for.
8 SEO, AEO & GEO Services
Answer Engine Optimization
✦Best for: Brands tired of ranking #1 and still losing the clickMost content is written to rank. Mine is written to be lifted, word for word, into an AI's answer. I rebuild your pages around the exact question your customer is asking, so the engine has no reason to send them anywhere else.
- Question-first content rewritesPages restructured around the exact question a buyer is typing.
- Schema built for extraction, not just searchStructured data written for machines to pull, not just crawl.
- Snippet and AI Overview targetingContent formatted to win the box, not just the blue link.
- Ongoing citation monitoringTracking where and how often you get cited over time.
Generative Engine Optimization
✦Best for: Brands aiming to be the source, not a runner-up linkRanking near an answer isn't the same as being inside it. I build the entity signals, structured data, and topical proof that make ChatGPT, Perplexity, and Gemini choose your brand's name when they're building their response.
- Entity and topical authority mappingBuilding the signals that tell AI who you actually are.
- Structured data for generative retrievalFormats built specifically for generative pull, not just search index.
- Cross-engine citation trackingMonitoring mentions across ChatGPT, Perplexity, and Gemini.
- Competitive share-of-voice auditsSeeing exactly how often you show up versus competitors.
AI Visibility & Citation Audit
✦Best for: Brands that don't know if AI even knows they existMost brands have no idea what AI actually says about them, if it says anything at all. I run your brand and your top competitors through the same buyer-intent questions across AI platforms and Google's AI Overviews, then dig into why you're showing up or not: missing schema, no llms.txt file, or content that simply isn't structured to be retrieved.
- Prompt-testing auditRun across ChatGPT, Perplexity, Gemini & AI Overviews.
- Schema, structured data & llms.txt reviewA full technical check of what AI can actually read.
- Entity and knowledge graph presence checkConfirming whether AI systems recognize you as a distinct entity.
- Competitor citation comparisonAI share-of-voice benchmarked against your closest rivals.
Claude Skill Builder
✦Best for: Teams whose content output can't keep up with demandManually briefing every piece of content is a bottleneck, not a workflow. I build custom Claude skills that automate the repetitive parts of content production — research, structuring, formatting, and schema — so your team stops re-explaining the brief every time and starts running a system that produces on-brand drafts on command.
- Custom Claude skillsAutomating drafting, structuring, and formatting end to end.
- Repeatable workflowsReplacing one-off manual briefs with a system that scales.
- Brand voice built into the systemEditorial rules encoded so every draft matches your tone.
- Scales without scaling headcountMore output without adding a single seat to the team.
LLM-Native Content
✦Best for: Brands that need writing built for how AI actually reads, not bolted on after the factContent built to be understood by a language model on the first pass, not retrofitted with keywords after the fact. I write SEO fundamentals, AEO structure, and GEO's entity clarity directly into the first draft, so the same page ranks on Google, gets cited by AI Overviews, and still reads as if a person wrote it.
- SEO fundamentalsBuilt into every draft from the first line, not layered on after.
- AEO structureFormatted for direct answer extraction from the start.
- GEO entity signalsTopical and entity clarity woven through every section.
- Written for a person, structured for a machineReads naturally while staying fully machine-legible.
Real Estate SEO
✦Best for: Agents, brokerages, and title companies competing locallySEO and digital marketing built specifically for real estate websites, including sites running on REW (Real Estate Webmasters), IDX-integrated platforms, and custom brokerage builds. I build your listings and location pages to win both: the local search results, and the AI answer that gets read out before a human ever sees a link.
- Local search & Google Business Profile optimizationThe trust signals local search and AI both weigh heavily.
- REW, IDX & listing page SEOBuilt for the platforms brokerage sites already run on.
- AI Overview visibilityFor neighborhood and buyer-intent queries specifically.
- Location-based content built to get citedNot just ranked — structured so AI can lift it directly.
E-commerce Consultancy
✦Best for: Stores that need a hands-on partner as shopping shifts toward AI agentsAI shopping assistants are starting to browse, compare, and even buy on a customer's behalf, which means your product pages now have to convince a bot before they convert a human. I bring hands-on SEO and AEO experience straight into your listings and backend, not just a strategy document you have to implement yourself.
- Product & category page SEOStructured schema and architecture for search and AI agents.
- Structured product schemaBuilt for agentic shopping tools to parse cleanly.
- Backend listing managementTitles, descriptions, categorization, and inventory hygiene.
- AEO-informed product contentWritten to get surfaced by AI shopping tools directly.
AI Optimization Specialist
✦Best for: Brands that want AI visibility maintained, not just built once and forgottenAI search doesn't hold still. A citation you win this month can disappear the next time a model updates, or the moment a competitor catches up. This isn't a one-time project like the services above; it's me on your team on an ongoing basis: tracking your visibility and making sure the AEO, GEO, and audit work you've already invested in keeps compounding instead of quietly decaying.
- Monthly AI visibility trackingAcross ChatGPT, Perplexity, Gemini & AI Overviews.
- Ongoing content & schema adjustmentsAs models and algorithms change underneath you.
- Continuous authority monitoringEntity and brand authority tracked over time, not once.
- Direct access to meNot a rotating account manager or a support queue.
Frequently asked questions
The questions that usually come up before picking a service above.
01Which service do I actually need?
Depends where the gap is. If you rank fine but never get chosen in AI answers, that's AEO or GEO. If you don't know whether AI even knows you exist yet, start with the AI Visibility & Citation Audit — it tells you which of the other services actually matters for your situation instead of guessing.
02What's the actual difference between SEO, AEO, and GEO?
SEO gets you ranked in traditional search results. AEO structures content to win answer boxes and featured snippets. GEO goes a step further — building the entity signals and structured data that get your brand's name cited inside ChatGPT, Perplexity, and AI Overviews. Most sites still need all three; they're not competing approaches.
03Should I start with the audit before anything else?
If you're unsure where you stand, yes. The AI Visibility & Citation Audit shows exactly where you're missing from AI answers and why — missing schema, no llms.txt, unstructured content — so the next service you pick is based on an actual finding, not a guess.
04How long do these typically run?
The audit is a defined, one-time engagement. AEO, GEO, LLM-native content, and the industry-specific services (Real Estate SEO, E-commerce Consultancy) are usually ongoing, since search and AI visibility both need maintaining, not just building once. The AI Optimization Specialist retainer is explicitly built for that ongoing work.
05Can these services be combined?
Yes — most engagements end up combining two or three of these rather than just one, since AEO, GEO, and LLM-native content overlap by design. What gets bundled depends on the audit findings and what's already been tried.
06Do you work with agencies who want to offer this to their own clients?
Yes. Several current engagements are with marketing and SEO agencies bringing this in as specialist work for their own client base, delivered under the agency's relationship rather than direct.
Not sure which service fits your brand?
One call is enough to know if this is the right fit — no deck, no pitch, just a straight look at where you stand and what it would take to move.