E-commerce Consultant Who Works Inside Your Store, Not Around It
I'm an e-commerce SEO consultant who also runs a D2C brand on Amazon, Flipkart and its own website. I work directly in your store admin, Merchant Center and Seller Central, fixing the product pages, category structure, product data and marketplace listings that decide whether Google, Amazon and AI shopping assistants show your products or a competitor's.
Book an E-commerce Strategy CallSee What's Included
- 10+ years in search and content
- Seller-side on Amazon and Flipkart
- 500+ pages cited in AI Overviews
AI shopping assistantReading 1 of 6 pages
"Waterproof laptop backpack that fits a 15-inch laptop, under $60, delivered this week"
- Product titleNames type, size and materialFound
- Price and stock$54.00 · in stock · matches feedFound
- GTIN and brandProduct schema presentFound
- Fits a 15-inch laptop?Not stated anywhere on the pageMissing
- Delivery and returnsLoads only through JavaScriptUnreadable
Two of the five facts it needed weren't readable.Skipped
Illustrative example of how assistants evaluate a page, not a live result.
What Does an E-commerce Consultant Do?
An e-commerce consultant finds what is stopping an online store from being found and chosen, then fixes it. My work covers product and category page SEO, structured product data, Google Merchant Center feeds, and Amazon and Flipkart listings, so search engines, shoppers and AI shopping agents all read your catalog the same, correct way.
Most consultants hand over recommendations and leave. I make the changes myself inside your platform, then give your team a simple process so every new product launches clean.
Three Places a Shopper Finds You
- Google Search and Shopping Category pages, product pages and free listings fed by your Merchant Center feed.
- Marketplaces Amazon and Flipkart search, where titles, bullets and backend terms decide rank.
- AI shopping assistants ChatGPT, Gemini, Perplexity and Alexa for Shopping, which compare products for the buyer.
One catalog has to work in all three. Most stores are only managed for one.
Why Ecommerce SEO Works Differently in 2026
Your next customer may never scroll your product page. An AI assistant will read it for them, compare it with a handful of alternatives and come back with a shortlist of one or two.
of US shoppers have already used an AI agent while shopping, most often as the first stop in their research.
CI&T, July 2026 · Business Wireyear-over-year growth in AI-referred traffic to US retailers in Q1 2026. Those visitors converted about 42% better than traditional search traffic.
Adobe Analytics · TechCrunchAmazon renamed Rufus to Alexa for Shopping. It tracks prices, auto-buys at a target price and can check out on other brands' websites through Buy for Me.
About AmazonWhat This Means for Your Product Catalog
Your Data Has to Match Everywhere
Price, availability, GTIN, variants, shipping and returns need to agree across your page, your schema, your Merchant Center feed and your marketplace listings. Agents generally don't run client-side JavaScript, so details that only load in the browser can be missed entirely.
Source: MetaRouterYour Pages Have to Answer the Second Question
Shoppers now ask assistants specific things before they buy. Products whose pages answer those questions in plain text make the shortlist. The rest get described from a reseller's page, or skipped.
"Will it fit a 15-inch laptop?" · "Is this kurta fabric breathable in summer?" · "Does it come with a warranty in India?"
Your Pricing Behavior Is Now Visible
Amazon's assistant can tell shoppers to wait for a better price when a listing's price swings sharply. Stable, honest pricing and a full price history now count toward whether a product gets recommended or bought automatically.
Source: EcomCrewClassic e-commerce SEO still matters. Crawlable categories, clean product URLs and fast pages are what get your catalog into the index these assistants draw from. Ranking is now the entry ticket, and being recommended is the win.
Common E-commerce SEO Problems in Online Stores
Most stores I audit have a catalog problem that shows up as a traffic problem. Each card starts with what you see in your reports, then names the cause behind it.
Category Pages With Nothing to Rank On
A product grid, a 30-word intro and no help for a buyer deciding between the items on the page.
Filters Creating Thousands of Thin URLs
Every color, size and price combination gets crawled, and the budget goes to filter pages instead of the categories that sell.
Product Titles Written for the Warehouse
SKU codes and internal names sit where the shopper's words should be, such as "Men's Cotton Kurta, Mandarin Collar, Navy".
The Manufacturer's Description, Copied Everywhere
The same paragraph appears on your site and every reseller's, so search engines have no reason to prefer yours.
Variants Split Across Separate Pages
Reviews, links and ranking signals spread thin across near-identical URLs instead of building up on one strong page.
Out-of-Stock Products Deleted
Pages that had backlinks and rankings vanish overnight, when a redirect or a "back soon" state would have kept their value.
Schema That Disagrees With the Page
The price or availability in your markup doesn't match the visible page or the feed, so products drop out of free listings.
Website and Marketplaces Telling Different Stories
Different titles, specs and images on your store, Amazon and Flipkart make it hard for shoppers and AI systems to match them as one product.
Amazon Backend Search Terms Left Empty or Stuffed
The field is either unused or repeats words already in the title, wasting the space meant for synonyms and alternate spellings.
My Ecommerce Consulting Services
Eight service areas, scoped to what your store needs. Most engagements start with the audit and add two or three of the others, depending on where your revenue comes from.
E-commerce SEO Audit
A full review of how search engines crawl, index and understand your store, ranked by the revenue each issue puts at risk instead of by how many errors a tool reports.
- Crawl, indexation and faceted navigation
- Canonicals, pagination, redirects and Core Web Vitals
- Internal links between categories and products
Category Page Optimization and Site Architecture
Category pages carry most of a store's commercial search demand. I restructure the hierarchy around how buyers search, then give each key category enough useful content to earn its ranking.
- Category mapping to real search demand
- Buying-help copy around the product grid
- Rules for which filter pages get indexed
Product Page SEO and Product Descriptions
Titles, descriptions and specs written in the language shoppers use, with the answers to their usual questions built into the page instead of left buried in the reviews.
- Title formulas by category
- Original descriptions that replace manufacturer copy
- Spec tables and Q&A written for AI extraction
Product Schema and Feed Optimization for AI Shopping
The layer AI shopping assistants depend on most. I make sure your product schema markup and Merchant Center feed are complete, accurate and identical to what the page shows.
- Product, Offer, Review, shipping and returns schema
- Merchant Center feed fixes and disapproval cleanup
- GTIN, variant and attribute completeness
Amazon and Flipkart Listing Optimization
Marketplace SEO runs on different rules from Google. I write listings for each marketplace's search and its AI assistant, while keeping your brand story consistent everywhere you sell.
- Titles, bullets and descriptions within limits
- Backend search terms and browse categories
- A+ content and question coverage for Alexa for Shopping
Backend Listing Management and Catalog Hygiene
The part most consultants won't touch. I work inside Seller Central, Flipkart Seller Hub and your store admin to keep the catalog clean as it grows.
- Parent and child variation structure
- Duplicate, suppressed and stranded listings
- Categorization and inventory data cleanup
Buying Guides and Comparison Content for AEO
The pages AI assistants quote when a shopper asks which one to buy. Written with my Answer Engine Optimization method and linked straight to the products they recommend.
- Buying guides for high-value categories
- "X vs Y" and "best for" comparison pages
- FAQs that support category and product pages
E-commerce Migration and Replatforming SEO
Moving to a new platform or theme is where stores lose the most rankings in one day. I plan the move so years of search equity come with you.
- URL mapping and 301 redirect plan
- Pre-launch crawl of the staging site
- Post-launch checks on indexation and traffic
Strategy-Only Consulting vs. Hands-On E-commerce Consultancy
The biggest difference is who does the work once the audit is finished.
| Aspect | Strategy-only engagement | How I work |
|---|---|---|
| What you have at the end | A report and a list of recommendations | Live changes in your store and listings, plus the report behind them |
| Who implements | Your team or developer, when they find time | Me, inside your store admin, Merchant Center or Seller Central, with your approval |
| Channels covered | Usually the website alone | Website, Amazon, Flipkart and Merchant Center treated as one catalog |
| AI shopping readiness | Often pushed to a later phase | Product data, schema and feeds prepared for AI assistants from the first month |
| How fixes are ordered | By the number of errors found | By the revenue at stake in each category and product |
| Who you talk to | An account manager | Me, directly |
If you already have a strong development and catalog team and only need direction, I can work as a strategy-only advisor too.
How My E-commerce Consulting Process Works
Five stages, so you always know what I'm working on and what comes next. The first three usually take three to four weeks; the last two repeat month to month.
Catalog Walkthrough
You show me your best sellers, your slow movers and what has changed recently. I request read access to Search Console, GA4, your store admin, Merchant Center and Seller Central.
Search and Marketplace Audit
I crawl the store, check indexation, review your top categories and products, and compare your website against your marketplace listings. I also run real buyer questions through ChatGPT, Perplexity, Gemini and Google's AI results, the method behind my AI Visibility & Citation Audit, to see which products get recommended in your category.
Revenue-Weighted Priority Map
Every issue is tagged with the categories and products it affects and their share of sales. Fixes are split into quick wins for the first month and structural work for the quarters after.
Hands-On Implementation
I rewrite titles and descriptions, restructure categories, fix schema and feeds, and update marketplace listings myself. Template-level changes, such as filter indexing rules, go to your developer as a clear written spec.
Reporting and Handover
You get a monthly report tied to revenue, plus a catalog playbook with title formulas, description guidelines and category content rules, so every new product launches the right way without me in the loop.
Ecommerce Platforms and Marketplaces I Work With
I work with the platform you already have. Moving stores is rarely the fix for a search problem.
Store platforms
- Shopify
- WooCommerce
- Custom WordPress stores
Marketplaces
- Amazon Seller Central
- Amazon A+ Content
- Flipkart Seller Hub
Product data
- Google Merchant Center
- Product feeds
- Schema.org markup
AI surfaces I test
- AI Overviews & AI Mode
- ChatGPT
- Perplexity
- Gemini
- Alexa for Shopping
Running Magento, BigCommerce or something custom? The SEO and product data principles carry over, so bring it up on the call.
Who This E-commerce Consultancy Is For
It works best for brands that own their products and plan to sell them for years. More on how I approach the sector is on the E-commerce industry page.
D2C Brands Selling on Several Channels
You sell on your own website and on Amazon or Flipkart, and each channel has been managed separately. I bring them under one catalog so titles, specs and product facts agree everywhere.
Stores Whose Organic Traffic Has Flattened
A few hundred to a few thousand SKUs, steady paid spend and organic growth that stopped a while ago. Usually the cause sits in category structure, filters or product data rather than content volume.
Brands Planning a Platform Migration
You're moving to Shopify, changing themes or restructuring URLs. The redirect plan and pre-launch checks need to be in place before launch day, not after the traffic drops.
Teams Without an In-House E-commerce SEO
Your team runs ads, operations and customer service well, but nobody owns search across the store and the marketplaces. I fill that gap without adding a full-time hire.
It is probably not the right fit if you need a store designed and built from scratch, want paid ads management on its own, expect guaranteed page-one rankings within 30 days, or run a dropshipping store that changes its products every few weeks.
How I Measure E-commerce SEO Results
Rankings get reported, but they aren't the goal. These are the numbers I track and walk you through every month.
| Metric | Why it matters |
|---|---|
| Non-brand organic revenue | Shows growth from new shoppers, not people who already knew your name |
| Category page clicks and average position | Categories carry most of a store's commercial search demand |
| Indexed vs. submitted product URLs | Reveals crawl waste and products Google never picked up |
| Merchant Center approved vs. disapproved items | Disapproved products can't appear in free listings or Shopping results |
| Marketplace organic rank and unit session percentage | Shows whether listing changes turn Amazon visits into sales |
| AI shopping visibility | How often your products are named for target buyer questions in ChatGPT, Perplexity, Gemini and Google's AI results |
| Organic landing page conversion rate | Traffic only counts if it buys |
Why Work With Me as Your E-commerce Consultant
I sell online myself, so the advice comes from the seller's side of the dashboard.
"Rajdeep does his work perfect and communicates in a professional way."Jurgen Jongetjes, Deloza Store
I Run My Own D2C Brand
Worth Having Products sells on Amazon, Flipkart and its own website. I deal with the same problems you do: suppressed listings, Flipkart fulfillment setup, and the GST paperwork that comes with adding a warehouse. When I recommend a change to your listings, I've usually made it on mine first.
I've Built Product and Category Content for Other Brands
That includes product and category content strategy for apparel storefronts such as TD Sportswear and Maple Clothing, and content work for online stores like Deloza Store. Write-ups are on the Clients page.
I Bring AEO and GEO Into E-commerce
The same methods that get a service page quoted in an AI Overview get a product recommended by an AI shopping assistant. I apply Generative Engine Optimization to your brand and products, so the assistants can identify them with confidence.
500+ pages cited in Google AI Overviews150+ projects delivered
You Work With Me Directly
No account manager in between and no junior handoff after the first call. The person who audits your store is the person who fixes it.
Blogs on E-commerce SEO
View all blogs →Sources from the blog
E-commerce SEO in the AI Era: What Changes for Product Pages
How shoppers and AI assistants now find and compare products.
Read article →How to Get Your Products Recommended by ChatGPT and Google AI Shopping
The product data and content that assistants rely on.
Read article →Product Titles, Feeds and Reviews: The Basics Marketplaces Reward
Getting the fundamentals right across your store and marketplaces.
Read article →Structured Data for Product Pages in 2026
The markup assistants and search engines read.
Read article →Category Pages That Rank and Get Cited
Structure and copy that help category pages win.
Read article →Marketplace SEO vs Store SEO: Where to Spend Effort
How the two channels differ and overlap.
Read article →Ecommerce Consulting FAQs
Straight answers to what store owners and marketplace sellers usually ask before we start.
How Is an E-commerce Consultant Different From an E-commerce Agency?
An agency usually assigns your account to a team and sells set packages. As an independent e-commerce consultant, I scope the work to your store, do the audit and implementation myself, and stay your single point of contact from the first call to the monthly report.
Do You Optimize Amazon and Flipkart Listings as Well as My Website?
Yes. I treat your website, Amazon, Flipkart and Google Merchant Center as one catalog. Each marketplace has its own search rules and character limits, so listings are written separately for each, but product facts, naming and brand story stay consistent everywhere.
How Do I Get My Products Recommended by ChatGPT and Other AI Shopping Assistants?
Start with complete, accurate product data: schema markup, a clean Merchant Center feed and the same details across every channel. Then make sure your pages answer the questions buyers ask before choosing. Assistants recommend products they can understand and verify, and I test your category against real buyer prompts to track progress.
Can You Improve Category Pages Without Redesigning My Store?
In most cases, yes. The biggest gains usually come from better category structure, useful content around the product grid, internal links and cleaner filter indexing, all of which work within your existing theme. Where a template change is needed, I write the spec for your developer.
How Long Does E-commerce SEO Take to Show Results?
Fixes to product titles, schema and Merchant Center feeds can show movement within a few weeks. Category restructuring and new content typically take three to six months to build up. I set expectations per category after the audit, based on your current authority and competition.
Should I Fix My Website or My Marketplace Listings First?
It depends on where your revenue comes from today. If most sales come from Amazon or Flipkart, listing work pays back fastest. If your own store has margin to protect, I start there. The audit compares both and shows where the first month of effort earns the most.
Do You Write Product Descriptions for Large Catalogs?
Yes. For large catalogs I build title formulas and description guidelines per category, write the highest-revenue products first, and set up a process your team can follow for the long tail. That keeps quality consistent without rewriting every SKU by hand.
Which Ecommerce Platforms Do You Work With?
Mainly Shopify, WooCommerce and custom WordPress stores, plus Amazon Seller Central, Flipkart Seller Hub and Google Merchant Center. The SEO and product data principles apply to other platforms too, so if you run something different, mention it on the call.
Do You Work With E-commerce Brands Outside India?
Yes. I work with brands in India and internationally, and all of the work runs remotely. Calls are scheduled to suit your time zone, and reports are shared online.
How Much Do Your E-commerce Consulting Services Cost?
It depends on catalog size, the number of channels and how much implementation you want me to handle. After a short call and a first look at your store, I send a fixed scope and price, so you know the full cost before any work starts.
See How Your Store Looks to an AI Shopping Assistant
On a free call, I'll take three of your best-selling products, ask the AI assistants your customers use to recommend something in that category, and show you which brands get named. Then we'll look at what it would take for the next answer to include yours.
No pitch deck. Usually replies within a day.